Blog
News, insight and tips from the social web.
The Hoop blog covers the evolving digital landscape, social media, mobile communications, content marketing and also includes 5 top finds and Fish on Friday. Feel free to make comments.
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Online survey gets 100% response »
A recent online survey by Hoop got a 100% response, showing people’s readiness to volunteer information online.
Our client was delighted with the response rate and the depth of responses. The survey showed that people were prepared to link into the survey and offer valuable opinions as well as clicking through the questions to completion.
We’ve been seeing good response rates across the surveys we’ve carried out for clients recently. So if you need insight to inform your brand strategy, web development or marketing campaigns do get in touch. We can quickly and easily set up and run online surveys that fit your requirements.
While we can’t guarantee a 100% response to your survey, we can guarantee a 100% response to any enquiry. Try it out, contact Sean.
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Tehching Hsieh’s lifeworks published by LADA/MIT »
“Out of Now: The Lifeworks of Tehching Hsieh”, a book published by the Live Arts Development Agency (LADA) with MIT and designed by Hoop Associates has been released.
Out of Now explores the work of exceptional Taiwanese-American artist Tehching Hsieh and was realised by the artist in collaboration with Adrian Heathfield, a writer and curator of performance and visual art. We were commissioned by LADA to work with Adrian to design the book.
The book brings Hsieh’s work from 1978-1999 to public attention for the first time. The work includes five separate one-year-long performances and a thirteen year lifework, created by the artist not to be seen publicly.
The year-long performances included one in which Hseih punched into a worker’s time clock in his studio on the hour every hour and a year in which he was tied to another artist by a short stretch of rope without ever touching them.
Tehching Hsieh’s art intrigues and inspires as is shown in this comprehensive, critical review of his lifeworks. The book is available now from < href="http://www.thisisUnbound.co.uk">Unbound, LADA’s online shop.
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Social networks and blogs overtake email »
Data just released by Nielsen Online, shows that web users spend more time on social network and blogging sites than using email services.
Global faces, network places
The report, Global Faces and Networked Places, revealed that two thirds of the world’s online population visit ‘member community’ websites (social network or blogging sites) at least once a month and that the growth in using these social media sites is three times that for overall internet use.
Growth in use
For the UK it was shown that 1 in every 6 minutes online is spent on social networks or blogs. In addition, usage is widespread among people with mobile phones, with 23% of UK mobile web users visiting social networks/blogs.
Broader demographic
Unsuprisingly, the most popular site in the UK is Facebook, with 47% of all online population using it. Suprisingly though, the fastest growing group of users is in the 35-49 age group. This finding is supported by other statistics showing that social media is being used across all age groups.
Where now?
The evidence shows that the use of social media is growing in number and expanding in reach, so what does that mean for business? Check out our tips for making the most of the growth in social media.
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Great news for Forest Gate »
Swan Housing have been signed up by Newham Council to improve 1,300 homes in Forest Gate, east London.
Swan’s extensive regeneration programme is worth £174 million over 20 years. The plan is to bring homes on the estate up to the government’s decent homes standard by 2012, to make improvements to leasehold homes and create a more pleasant environment to live in.
As part of our ongoing work with Swan we created an identity for Forest Gate that was used on consultation material before the contract was signed with Newham. Now Swan have been successful the identity will be rolled out on other items communicating this exciting project to residents, partners and funders.
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Social media tips you can use now »
Social media is not just the latest buzz. It’s what the web is for.
It is largely self organised by people who naturally want to find and share interesting things. This is changing how corporate communication teams think. It’s also opening up fascinating new opportunities to work in a new way.
We offer a few tips on just some of things you can do to join the conversation and illustrate how others are doing it right.
Get a twitter account
It’s not just waffle. Dell has generated more than $1m in sales by broadcasting discount alerts on Twitter.
And others
The UK Food & Drink Federation, after a couple of months usage, claim Twitter is one of the major referring sources of traffic to its website.
Get some advice first, and then get blogging
You can reach many more people with customer service information in a blog than you can by phone. Reduce inbound calls by putting solutions to common problems on a blog. Pretty soon you’re in big league savings.
Let your staff write blogs and give outsiders the inside view of your company culture. Think what you could save on PR and print communications.
Re-think press and PR
More people follow Jonathan Ross on Twitter than read the Independent. A front page referral on a major social bookmarking site such as Digg or Delicious will reach more people than a front page in the FT. Online PR costs less than traditional PR and reaches more people.
Release news to your website first
With rare exceptions, news breaks faster online than any other medium. Release your news online first, generate traffic to your site and benefit from search engine uplift for future news releases.
Think of yourself as a social publisher
People want your information. Staff, customers, shareholders, partners and regulators. Let them have it the way they want it. Publish your information using the rich array of social publishing tools at your disposal. Understand and enjoy the new role this affords you in the new communications business.
Track as much as you can
Because digital media is so measurable you can see what works and what doesn’t. Follow the progress of a good video blog or news release as it moves around the world, helped on by the growing web of people who want your story, and will pass it on to others.
And for pure, unadulterated inspiration
Subscribe for FREE to TED talks and your life will never be the same again.
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World Book Day is 11 years old »
Created as a way of getting more kids into books, this reading initiative is almost an adolescent.
Get caught reading
World Book Day is now largely a schools run event with many schools up and down the country encouraging kids to dress up as their favourite literary character.
Get involved
Check out what’s happening in your area by visiting the website. To our knowledge you can’t yet follow World Book Day on Twitter but, who knows, maybe next year.
World Book Day 1998
Take a look at how it was back then when we launched World Book Day here in the UK back in 1998.
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