Cleaner farms
Ever heard of campylobacter? Neither had we until the FSA asked us to tell the food industry about the public health risks presented by this virulent bacteria.
Better flocks
The message had to be direct but delivered sensitively. The target audience of chicken farmers, processors and retailers had come through BSE and foot and mouth having made improvements in food hygiene but were still, understandably, wary of government intervention.
Healthy food
Our campaign combined copy and images to deliver a clear and concise message. Cleaner farms, better flocks - which means healthier food for millions of people.
