There’s been a 10% increase in the number of internet users in the UK this year (1) and over 15% growth in online spending in July compared to the same month last year (2). The numbers and activities of internet users simply can’t be ignored.
In this issue of Moot we take a look into the future online and at how some businesses are applying user centred thinking now to address the needs of their customers, stakeholders and colleagues.
To find out how harnessing the power of user experience can help you, contact sean@hoopassociates.co.uk
(1) ComScore
(2) IMRG Capgemini e-retail sales index, July 2008
This article appeared in Moot 02, September 2008.
