Interesting times
The age of broadcasting is over. The Long Tail is revolutionising music and books. Mass customisation has entered the car market. Advertising is panicking about online and the PR industry is rapidly trying to re-define itself. As Eric Hobsbawm said - interesting times.
The truth, well told
The internet really is changing everything - already, and forever. It brings a level of transparency to your operations that everyone can see at the touch of a button. This trend offers threats and opportunities to big business and challengers in equal measure.
Go where your customers are
Your customers are already online, along with your staff, your competitors, your shareholders and your detractors. If you’re not there with them, thinking like they are and delivering what they need, then sit back watch them migrate towards the businesses that do.
Brand loyalty is a myth
Everyone has high expectations these days and we are all defiantly promiscuous. Whether buying books or groceries, looking for a job or booking a holiday, we are pulled towards brands that remind us of us.
Look behind you
So whatever business you’re in, if you’re not already thinking about this stuff, be sure that your competitors are. Did TV see YouTube coming? Did the record companies see iTunes coming? Did anyone see Google coming?
Interesting times indeed.
Next steps
For more on the explosive power of User eXperience read this piece on UXB.
Or get in touch to discuss how improving your customer’s user experience can transform the performance of your business.
