Hoop Associates: a creative business that helps visionary organisations communicate
User eXperience Branding

User eXperience Branding

UxB is a common sense approach to brand strategy for the digital era. It's power is explosive if unleashed the right way, or can have a negative effect on your business if ignored.
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Create websites that users want

Create websites that users want

Comments from a recent user survey clearly show that people are fed up with badly thought out websites.
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Everyone should have better websites

Everyone should have better websites

Your customers and staff deserve better. Why wouldn't you give them a better user experience?
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Digital Britain - 10 points to ponder

Digital Britain - 10 points to ponder

The digital economy is the most dynamic sector in the world and as the global recession bites, it is essential to nurture those parts of the economy that can generate growth potential and jobs.
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Other articles

  • Online strategies for success For UK companies, placing the... More »
  • Help website users make contact Frustration over hard to find contact... More »
  • User experience and the future No amount of branding, ad spend or... More »
  • Communicating culture Working on communications for... More »