Hoop Associates: a creative business that helps visionary organisations communicate

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07.10.2008

Help website users make contact

Frustration over hard to find contact information shows that business credibility is undermined by the simplest of omissions. Paul Nunneley

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07.10.2008

Make e-commerce easy

Where the online shopping experience lets your customers down, it will cost your business, as our user research illustrates. Paul Nunneley

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11.09.2008

Growing up big and strong

The money markets are in free fall, the property market is contracting and the world economy is stalling, but one area continues to buck the trends - online activity. Russell Weighton

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11.09.2008

User experience and the future

No amount of branding, ad spend or price shifting can match the power of user experience. Russell Weighton

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11.09.2008

What the hell is UXB?

User eXperience Branding (UXB) combines the insights from branding and online behaviour to powerfully enhance what organisations can achieve. Russell Weighton

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11.09.2008

Learning from experience

How do corporates influence what people think about them? Sean O’Halloran

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11.07.2008

User eXperience Branding

We call it UXB. Its power is explosive if unleashed the right way, or hugely destructive if ignored. Sean O’Halloran

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29.05.2008

What’s next for text

Words. It’s difficult to express how important they are. In the age of the internet words are gaining in value, as new ways of using them emerge. Paul Nunneley

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29.05.2008

Man Booker and books

The new Man Booker website helps readers engage with authors and the prize in fresh and exciting ways. Paul Nunneley

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29.05.2008

What the hell is hypertext?

Find out from filmmaker Mike Wesch. Paul Nunneley

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29.05.2008

Why we need fiction to flourish

Novelist Belinda Seaward on the writer’s craft. Paul Nunneley

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13.05.2008

The game’s up

Traditional advertising is missing a trick - that more and more purchasing decisions are based on the customer’s online experience. Paul Nunneley

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06.05.2008

Communication strategy

Now is the time to evaluate your communication strategy to make the most of the changing media habits of your staff, customers and business partners. Sean O’Halloran

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10.03.2008

The porous business

Business used to be about command and control. Not any more. The businesses of tomorrow knows that a loosely coupled organisation that encourages open collaboration and networked intelligence is the business that creates real value. Sean O’Halloran

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10.03.2008

Keep websites clear and simple

User research highlights the importance of good navigation and design. Paul Nunneley

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10.03.2008

Create websites that users want

Comments from a recent user survey clearly show that people are fed up with badly thought out websites. Paul Nunneley

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11.10.2007

Usability is just good business

Every time you battle with a website just to find what you want, that’s bad usability, and bad business. Paul Nunneley

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02.10.2007

Online strategies for success

For UK companies, placing the internet at the heart of business planning has never been more urgent. Sean O’Halloran

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25.04.2007

The tour guide

If the media landscape you once knew so well is looking increasingly unfamiliar, take solace, you are not alone. Here’s where we think this bus is heading. Sean O’Halloran

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25.04.2007

As rare as a bowler hat

Printed Annual Reports damage the environment and are out of date by the time they’re read. They will soon be as rare as a bowler hat in the city. Sean O’Halloran

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25.04.2007

Joined up commmunication

Understanding where your networks are and how they like to operate can give you a huge advantage in creating engagement. Sean O’Halloran

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25.04.2007

If you’re not in, you’re out

For business, online presence is about being part of a conversation, not delivering a lecture. Better join in. Sean O’Halloran

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25.04.2007

Adapt or expire

Businesses of all sizes have to adapt to the changing media landscape or watch while the upstarts take over the world. Sean O’Halloran

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09.11.2006

Communicating culture

Working on communications for cultural organisations Sean O’Halloran

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09.11.2006

Education — the next big thing

Participative culture is connecting people all over the world and creating unimaginable new realities. Welcome to the future of learning. Sean O’Halloran

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28.07.2006

Publishing award winners

How brand identity elevates award status Sean O’Halloran

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28.07.2006

Telling tales

Old fashioned story telling is at the heart of good internal communications. Sean O’Halloran

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