Hoop Associates: a creative business that helps visionary organisations communicate

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28.07.2006

Publishing award winners

How brand identity elevates award status Sean O’Halloran

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09.11.2006

Education — the next big thing

Participative culture is connecting people all over the world and creating unimaginable new realities. Welcome to the future of learning. Sean O’Halloran

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02.10.2007

Online strategies for success

For UK companies, placing the internet at the heart of business planning has never been more urgent. Sean O’Halloran

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09.11.2006

Communicating culture

Working on communications for cultural organisations Sean O’Halloran

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25.04.2007

Adapt or expire

Businesses of all sizes have to adapt to the changing media landscape or watch while the upstarts take over the world. Sean O’Halloran

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25.04.2007

If you’re not in, you’re out

For business, online presence is about being part of a conversation, not delivering a lecture. Better join in. Sean O’Halloran

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25.04.2007

Joined up commmunication

Understanding where your networks are and how they like to operate can give you a huge advantage in creating engagement. Sean O’Halloran

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25.04.2007

As rare as a bowler hat

Printed Annual Reports damage the environment and are out of date by the time they’re read. They will soon be as rare as a bowler hat in the city. Sean O’Halloran

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25.04.2007

The tour guide

If the media landscape you once knew so well is looking increasingly unfamiliar, take solace, you are not alone. Here’s where we think this bus is heading. Sean O’Halloran

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10.03.2008

The porous business

Business used to be about command and control. Not any more. The businesses of tomorrow knows that a loosely coupled organisation that encourages open collaboration and networked intelligence is the business that creates real value. Sean O’Halloran

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06.05.2008

All communication is strategic

Now is the time to evaluate your communication strategy to make the most of the changing media habits of your staff, customers and business partners. Sean O’Halloran

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11.07.2008

User eXperience Branding

We call it UXB. Its power is explosive if unleashed the right way, or hugely destructive if ignored. Sean O’Halloran

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11.09.2008

Learning from experience

How do corporates influence what people think about them? Sean O’Halloran

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24.08.2006

Are you listening?

Cross media campaign ties in with Chamber of Secrets movie Paul Nunneley

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11.10.2007

Usability is just good business

Every time you battle with a website just to find what you want, that’s bad usability, and bad business. Paul Nunneley

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10.03.2008

Create websites that users want

Comments in a recent survey we conducted as part of user research clearly highlight that people are fed up with badly thought out websites. Paul Nunneley

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29.05.2008

Why we need fiction to flourish

Novelist Belinda Seaward on the writer’s craft. Paul Nunneley

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29.05.2008

What the hell is hypertext?

Find out from filmmaker Mike Wesch. Paul Nunneley

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29.05.2008

Man Booker and books

The new Man Booker website helps readers engage with authors and the prize in fresh and exciting ways. Paul Nunneley

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29.05.2008

What’s next for text

Words. It’s difficult to express how important they are. In the age of the internet words are gaining in value, as new ways of using them emerge. Paul Nunneley

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11.09.2008

What the hell is UXB?

User eXperience Branding (UXB) combines the insights from branding and online behaviour to powerfully enhance what organisations can achieve. Russell Weighton

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11.09.2008

User experience and the future

No amount of branding, ad spend or price shifting can match the power of user experience. Russell Weighton

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11.09.2008

Growing up big and strong

The money markets are in free fall, the property market is contracting and the world economy is stalling, but one area continues to buck the trends - online activity. Russell Weighton

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